What We DO

We invest in high growth seed stage companies offering a product or service that enables convenience and or efficiency to the lives of their customers.



Our primary focus is on consumer facing products and services. In addition to those consumer facing businesses, we also invest in the service businesses that allow consumer brands to scale and grow efficiently, whether providing HR or logistics services to sales management and sales data and everything in between. 

We seek to invest in and work with founders who are borderline obsessed with solving a problem that matters to them, and ideally a great many other individuals. We prefer simple business models and categories that may be viewed as boring but are ripe for innovation. 


We invest in seed stage companies and seek out companies with the following characteristics:

  • Product(s) in market
  • Revenues of at least $500,000
  • Demonstrable sales data
  • Complimentary team in place
  • Raising capital between $300,000 and $2,000,000


We are highly selective investors. We will make between 1 and 3 investments a year. While we are not high volume, we have the ability to move quickly. Our diligence cycle, from the time of first meetings to investment, will be 1-2 months maximum. 

We are open to various investment structures including SAFE agreements, convertible notes and equity. We allocate additional capital for our portfolio companies and typically are active through the Series B round. 

We are not typically lead investors. We seek to invest along side other knowledgeable investors who together with us, can introduce a broader network to support the company